What if you could renovate your life to:

1. Show up more loving, patient, and intentionally in the world (and your relationships)   

2. Operate with clarity in your purpose and  work a job that you LOVE.  

3. Feel FREEDOM in every area of your life!

JOYrney To Purpose it's calling and it’s time for you to rediscover, reconnect, and recommit to your purpose and identity in JOY!

Our Vision Casting Workshop Is NOW ACCEPTING PARTICIPANTS!

This Is How You Rediscover and Redefine — Who You Truly Are, and Your Purpose In JOY!


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Heart & Hands

YOUR Desire To Move forward with A passionate Life you enjoy

MY Step-By-Step process 



Your Quest Isn't About Money Or Gaining Recognition, But Something Deeper…

You want to lead a life, where you feel happy, fulfilled in the work you’re doing, and knowing that your life has meaning so you can:

  • Feel a sense of peace and joy about the direction that your life is heading in – not thinking “what’s the point,” or living life to meet the expectations of others while you feel like you’re dying slowly inside.

  • Say “yes” to doing more things that make your eyes light up, and your spirit sing  rather than feeling the daily drain of life: your 9-5, your family (kids, marriage, parents), or the pressures in “society” or from your culture. 

  • Not panic thinking about the future, and living a life full of regrets — like going to college and majoring in that skill that you loved so much; or traveling before you settle down get married and start having kids, you have big dreams/plans and you're ready to pursue them!

  • Finally find that job that speaks to your talents/gifts or start that business that you’ve been thinking about for years — and never, ever wake up thinking “UUUUUGGGGHH, I don’t want to have to go to work today…”


  • Let go of the past and actually enjoy life as it comes  (even with all it’s mess) –  because you recognize that you’re way too blessed to be stressed and  every season serves a purpose Your life is YOUR design, and meant to be lived in accordance with divine alignment - not by "happenstance" or default.

This Is What I Wish For You (and more)!

Together we can turn your pain into your PURPOSE and PRAISE so you can cultivate a habit of JOY-led living.   ...even in less than "perfect" conditions.  This will help you live each day with greater satisfaction, and more fulfillment.  Eventually the habit of JOY will become your lifestyle.  You don't have to be a an enlightened guru, or meditate for hours.


As your tailor your life in alignment with your joy – peace, love, and purpose will radiate on your face, through your spirit, and in everything you do.  I can show you how!

Create a life of FREEDOM and purpose by design.  JOYrney To Purpose™:Vision Casting is designed to help you envision yourself in the life you desire most, so you can manifest it, and LIVE IT EVERYDAY


Through our program you will not only rediscover yourself: your wants, your needs, and your dreams – you will reignite your flame for life.  

With this you, can move into the next season of your life with excitement and intention.

Want to Know It Works? (funny you should ask... keep reading!)

You have God-given gifts and talents, a unique background or story, knowledge gained through life experiences, and your truth to offer the world.  You at the brink of a metamorphosis. At this particular point in your you can either sink, or swim...

The problem:

You feel stuck, uninspired, and lost as to the decisions you should make - the directions you should take, and you don’t have the process to put you on a fast-track for progress in this new phase of your life.

All you know are the things you’ve done in the past (that  didn’t work, or didn’t leave you feeling good).   You've lived up to societies expectations, you "followed the rules," and have done what everyone else told you you “should” be doing.  But you feel unhappy, unfulfilled, and dissatisfied with the state of your life.  You're ready to try something different or new, but you don't know where/how to start.

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On top of that, you’re busy looking around and confused about how everyone else has their life all “figured out,” and perfect… 

Raise Your Hand If You've Ever Thought To Yourself...

  • I lost my job, and I don't know what to do now  

  • I've graduated college and I don't really want to work the rest of my life in [insert studied major here]

  • I'm a mom, and I love my family... but I don't recognize myself anymore. I desire more joy and purpose, and freedom in my life and career.

  • I’ve been working for decades, and now I'm ready to retire... what am I supposed to do with all of this new free time?

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One "wrong" decision could change everything  –  That’s a lot of pressure to put on yourself!


No wonder you feel paralyzed, anxious, confused, and unsatisfied in this time of transition.  Here’s the thing, there's only ONE question that truly matters at a time like this...

What feels good?


This Is How Vision Casting with A JOYrney To Purpose Is Different…

I’ll guide you in rediscovering and re-learning yourself, so you're in a position to find your purpose through your JOY!  After decades of working in a variety of industries (editorial publishing, fashion, design, video production, and more) my purpose ultimately came back to helping others.  As a multi-passionate creative, my creative mindset was designed for more than creating pretty things.  I'm passionate about creativity, but my purpose is to help other people design passionate and fulfilling lives they love through the lens of JOY!

(If you feel like you've already “failed” at a couple of things that you thought were a part of your calling,  that’s great!  No life experience is ever a waste – everything happens for a reason.  I’m sure there are gems to be mined there.  We will go back and see what value can be gained, to make sure you’re not  repeating old patterns and habits that don’t serve your purpose).

By the end of this workshop, you’ll not only have clarity around your purpose – you’ll also gain tools, accountability, and A customized strategy (tailored to YOUR life). With this, you can move forward with your vision with alignment in JOY.  Consider this the "launch pad" For Your JOYrney To Purpose.

(Alert Your Future-Self… #LivingYourBestLife is what you’ll be doing on 24/7, 365)!

What Past Students Have To Say:

“Erica has a special ability to create enthusiasm to create the life you strive for.  I just want to tell you how much I’ve gotten out of your fb webinars. You’re the best!

Seriously...You’re very talented in what you do.  I’ve narrowed down two areas to pursue, and it is largely due to your guidance. "

— Ann C.

“I truly enjoyed working with Erica. This program was truly eye opening for me. It brought back some things from childhood that were a bit to work through. Participating in this program has also helped me to start doing the work daily to achieve my goals. This program was created at the right time and I’m so thankful to God for all that I’ve learned through this process.”

— Nakia W.

“Erica is an awesome visionary with a penchant for realistic and profitable ideas. Her vibrant energy is contagious and will completely rub off on you! Hearing the excitement in her voice while she talked through her ideas for my business, totally got me energized and ready to take off. She will definitely be one of the first people I reach out to when I am in need of new and fresh ideas for my businesses.”

— Daylene M.

Watch Now

This Is What The Course Includes:

Get A Personalized Strategy And Step-By-Step Process For Turning Your Pain, Past Experiences, and Current Struggles Into JOY That Fuels You and Puts You On Track For Your Purpose.


This is where it all starts…and where I welcome you into my Richster family!  In this time and space module, I’ll give you the overview letting you know what’s to come, and what to expect so you enjoy the ride.  But first we’re going to take some time for you to JOURNEY to JOY.


If you want to live a life that makes you smile, you have to get clear on the things that give you all the warm fuzzy feelings that we all crave in life! It’s not about money, it’s about discovering meaning so you can attain peace and freedom in a way that motivates you to keep going! Here you’ll start to experience an immediate shift (with practical and tangible steps) that you can implement immediately.


In this module, I’ll show you how to discern your purpose from your passion in crafting your vision  based on your real life experiences,  history, and current day-to-day interactions — so you know it’s built to work with you in mind.


Now that we’re clear on purpose, passion and how they influence our ability to create what we want for ourselves - we’re going to dig deeper and evaluate a couple of blasts from the pasts. This is where I educate you on how to renew your mindset so you can progress toward the vision that you actually want to be living. We will also  put together a tool to support that vision… a beautiful, well organized, and comprehensive vision board!


As you gain an understanding of your past (and how it has the ability to been plague your present), now you’re ready to move forward in awareness. Now you can progress in your purpose!  But the trick is to learn out how to do it in a way that leaves you feeling empowered and motivated – not overwhelmed and overworked.  I’m going to show you how to get started applying your new mindset in your daily life moving forward!


Now that we’ve acknowledged the past, so we can progress into JOY filled purpose moving forward, it’s time to celebrate!!! At this time, we take time to honor your achievement of doing the work (because we know that change doesn’t come easy, and it’s rarely comfortable) – but it’s always worth it.  So this is the time where we celebrate YOU; as we and hear about all of the amazing ways that your vision will touch, move, and inspire the world in the days, years, and months to come.

Meet Your Instructor,

Erica Lasan

There’s no such thing as coincidence.

We’ve connected for a reason.  I'm guessing it’s because, like me, you desire to live a live that inspires and invigorates you – not one that drains you.  You also hope that at a long and beautiful life, you'll be able to look back on a life well lived, full of smiles/laughter, and with a feeling of freedom.


But more importantly, you want to know (and feel) like your life means something.  Because it does.  You're on this planet with a divine purpose.  And while you're at it,  you probably want to create awesome and meaningful memories with the people who you love and cherish most. 

I work with people in transitional phases because it’s an experience that I know all too well.  Trying to figure out “what’s next,” while trying to keeping a smile on your face and your spirit up – but inside you feel depressed and unsure of how to prepare for major changes around the corner. I know what it’s like to feel stuck and hopeless — trying to live up to the expectations of society, the cultural traditions, or norms that others have set up for you.  ...while feeling like you could afford to be happier and more fulfilled.

I know what it’s like to be doing “a lot of things,” (that are celebrated by others around you) but still feeling empty and like you’re doing a lot of nothing.  This is what happens when you don’t have clarity, or the sense of direction that inevitably comes with a purpose-filled life.  Living a purpose-filled  life isn't just doing what you're passionate about – but living according to what you were created to do.

People often comment on my “amazing energy,” uplifting spirit, and ability to find the “sunny side of every situation.”  While this may be the case now, my ability to find joy and peace (even in the hard times)  is a result of finding my way through many tough “transitional phases” of my own.  Of the many transitions I’ve experienced in my life, three in particular caused me to go on a soul search that shifted the trajectory of my life and put me on the path of discovering my true purpose:

  1. When I graduated from college in 2009 (smack dab in the middle of a recession) and I couldn’t find a job

  2. When I found out that I was pregnant with our daughter 

  3. Again, when I found out that I was pregnant again (just 16-months later) with our son 

In each of these instances I cried for days.  Not completely understanding why.  Well after doing a lot of internal work and soul searching I came to realize that it wasn't: because I didn’t want to be a mother, or because I never felt like I would get a job – but because I felt “stuck” in my own life.  I knew that my mission went beyond attaining the "goal" of being a  wife, mother, and "good woman."  There was so much more that I felt called to do, but I couldn’t see past the moment I was in, or beyond the circumstances outside of my control.  I didn’t know what was next. 

With each of the transitional phases  (mentioned above) I thought I'd have to put the best parts of myself up on a shelf, and my dreams on hold in order to do life "right." But who decided what's right anyway?  YOU Do!  So I decided to lean into my JOY and pursing a life that felt good - my way!  Once I got clear about this, the shackles I felt in life AND motherhood fell off.  I felt freer than ever, and I was able to realize how motherhood not only gave me the blessing of guiding two beautiful tiny souls in this world, but it also helped me birth my true purpose.  Now almost 5 years later in my role as a JOY Strategist (and multi-passionate creative):

I'm able to mom my way (#SAHMLife)

Have 2 AWESOME kids , a wonderful husband, and a home full of laughter and smiles all the time

Now I'm also able to live FULLY in ALL of my gifts and experiences

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Can We Say #Winning?

Now, I Want To Help You…

Today, I help other women and entrepreneurs in transitional phases of life (schooling, parenting, and their careers) ride the wave to "what's next" in JOY – ONE "feel good" thing at a time.  With this they are able to tap into the powers of  THEIR calling and live in JOY.  I call the process a #JOYrneyToPurpose™.  My hope is that you’ll join me (and the Live Rich Movement) as we ride the highs (and even not-so-high) moments of this beautiful adventure we call life with joy in our hearts!


The next phase of your life is a blank palette  waiting to become a masterpiece; so break out your best art supplies, lean into what feels good and let’s get creative!